On the occasion of the 2023/2024 Frecciarossa Coppa Italia Final, held on 14 May 2024 at the Stadio Olimpico in Rome, Lega Calcio Serie A promoted a cutting-edge event for Italian football, integrating sustainability as a central element.

This innovative approach made the final not only a major sporting spectacle, but also a model of social inclusion, environmental responsibility and sustainable event organization, in line with the shared vision with UEFA.