“A+Love” is a campaign promoted by Lega Calcio Serie A, in collaboration with UNAR – the National Office Against Racial Discrimination of the Presidency of the Council of Ministers, with the aim of combating homophobia, biphobia and transphobia in society and, in particular, in the world of football.

Launched during the 2022/2023 sporting season, the campaign represents a clear call for respect and inclusion, addressed to all stakeholders within the football system: players, coaches, referees, executives, clubs, fans and football enthusiasts.

In the following seasons, Lega Calcio Serie A renewed and strengthened its commitment through official awareness-raising initiatives carried out in collaboration with UNAR and documented on the institutional website. In particular, the “A+Love” campaign was relaunched:

• during Matchday 36 of the Serie A TIM season 2023/2024, with dedicated messages against discrimination based on sexual orientation;

• on the occasion of Matchday 37 of the Serie A Enilive season 2024/2025, confirming the continuity of the initiative and the central role of the values of equality and inclusion.

These initiatives included institutional communication activities and visibility actions linked to matchdays, with the aim of reaching a broad and diverse audience and highlighting the educational and social role of professional football.

Through the “A+Love” campaign, Lega Calcio Serie A reaffirms its concrete and ongoing commitment to fighting all forms of discrimination, recognizing sport as a fundamental tool for the promotion of rights, respect and the dignity of every individual.