Made in Italy narrated by Serie A Champions

Thanks to the collaboration between Lega Serie A, Maeci and ICE, 20 videos have been produced to show our country's excellences around the world

Enhancing the extraordinary diversity and beauty of Italian territories by narrating the production chains that make them unique: this is the target of the project 'Champions of Made in Italy' realised thanks to the collaboration between Lega Serie A, the Ministry of Foreign Affairs and International Cooperation, ICE-Agenzia and the 20 Serie A Made in Italy Clubs. The protagonists of the videos are the top foreign players of the 20 Serie A teams. The videos, each lasting 12 minutes, were produced at the International Broadcast Centre in Lissone and distributed worldwide through the more than 70 broadcasters, who broadcast the Italian championship in around 200 different territories. The players talked about their experiences, the diversity and the beauty of the Italian territory in their native language or in English; the videos, subtitled in 8 different languages, thus allowing fans from all over the world to get passionate about Italy, discover, understand and appreciate the wonders present in every corner of it, from the best-known attractions to hidden gems. The content produced, in both full and clip versions, has had wide space on Lega Serie A's social platforms. The videos featuring Dragusin (Genoa), Pablo Marì (Monza), Leao (Milan), Milenkovic (Fiorentina), Ochoa (Salernitana), Gendrey (Lecce), Posch (Bologna), Felipe Anderson (Lazio), Nandez (Cagliari), Bijol (Udinese), Marin (Empoli), Henrique (Sassuolo), Dybala (Roma), Harroui (Frosinone), Schuurs (Torino), Henry (Hellas Verona), Vlahovic (Juventus), Kvaratskhelia (Napoli) are already available in the dedicated section of the Lega Serie A official website (click here). Videos with De Roon (Atalanta) and Lautaro Martinez (Inter Milan), will be published in the coming weeks. According to the Vice-President of the Council and Minister of Foreign Affairs and International Cooperation, Hon. Antonio Tajani, "A major sporting event such as the Serie A Championship is not only an opportunity to consolidate and convey the values of integration, solidarity, loyalty and respect, but also an extraordinary instrument of 'diplomacy of growth' at the service of the country. The visibility spaces that the event offers all year round can be showcases to communicate the strength of Made in Italy to a wide international audience. Through the videos of the testimonial players we want to make people passionate about Italy, promote Italian know-how and lifestyle, the beauty and extraordinary diversity of the cities and territories, and with them the uniqueness of the products and the quality that are their expression". "Serie A represents the most effective soft power that our country can employ to promote and affirm Made in Italy in the world - said Lega Serie A CEO Luigi De Siervo -. The 'Champions of Made in Italy' project demonstrates Serie A's ability to create a quality multimedia product that spreads the passion, innovative impulse and traditions of our country and the best of the production chains that derive from these values all over the world through the communicative power of football. Thanks to the collaboration with ICE, Maeci and the 20 Clubs we are proudly showing in over 200 territories the best that Made in Italy offers and represents for millions of people".