Made in Italy lands in Salerno with Ochoa

The initiative involving the 20 Serie A TIM teams continues as part of the "Made In Italy" campaign promoted by Lega Serie A, the Ministry of Foreign Affairs and International Cooperation (Maeci), and the Italian Trade Agency (ICE). Following Pablo Marì, Rafael Leao, and Nikola Milenkovic, who showcased the beauties of their respective territories (Monza, Milan, and Florence) and the productive excellence that distinguish them, this week it's the turn of Salernitana's goalkeeper Memo Ochoa to act as a guide in the journey that, through football, connects the entire country and presents it abroad with all its creative strength, respect for tradition, passion, and future outlook. The 38-year-old Mexican will accompany fans from around the world to discover Salerno and one of its excellences, the production chain of preserves. The video, produced at the International Broadcast Centre of Lega Serie A, directed by Dario Baldi, has been distributed worldwide by broadcasters airing Serie A matches. Click here to watch it. (Photo Getty Images)