Lega Calcio Serie A Showcases Italian Excellence in New York Through Sport and Culture

Last week in New York marked a pivotal milestone in Lega Calcio Serie A’s international growth strategy, reaffirming the strategic importance of the U.S. market to the league’s global expansion.

Lega Calcio Serie A further strengthened its bond with the National Italian American Foundation (NIAF)—a partner of the league—through a marquee presence during commemorative activities marking the 250th anniversary of the founding of the United States. In this high-profile institutional and cultural setting, the league played a key role in strengthening the dialogue between Italy and the Italian American community, positioning soccer as a powerful connector of shared identity and heritage.

At the same time, a media roundtable was hosted at Lega Serie A’s Manhattan office, bringing together leading U.S. sports journalists. The discussion, featuring Anna Guarnerio, International Media Rights Director, and Michele Ciccarese, Commercial & Marketing Director, provided a valuable platform to outline the league’s international strategy. Key topics included audience growth in the U.S., the evolution of media rights, and emerging commercial opportunities—laying out a clear roadmap focused on long-term, sustainable expansion.

The week's agenda was further enriched by an evening event held in collaboration with Rai Cinema for the presentation of the movie Napoli – New York, attended by institutional representatives and key figures from the film industry. The initiative reinforced the league’s positioning within a broader cultural ecosystem—one that bridges sports and entertainment while showcasing Italian excellence on the global stage.

Overall, the initiatives carried out in New York highlight a fully integrated approach combining commercial development, media visibility, institutional engagement, and community outreach—further strengthening Lega Serie A’s role as a global platform with an increasingly strong footprint in the U.S. market.