Fabio Cannavaro in Paris to promote Made in Italy

Lega Calcio Serie A continues its commitment to promoting Italy’s sectors of excellence at the world’s leading trade fairs. Following last September’s initiatives featuring Roberto Baggio in South America, this time it was Fabio Cannavaro, in his role as Ambassador for the Lega Calcio Serie A, who joined forces with ITA Agency and MAECI at SIAL Paris 2026, one of the world’s largest professional food trade fairs.

After visiting the Italian Pavilion and greeting the industry professionals present who, as always, welcomed him with great enthusiasm, the captain of the Italian national team that won the World Cup in 2006 took part in the ribbon-cutting ceremony, attended by Matteo Zoppas, President of ITA Agency; Nicola Caputo, Special Envoy of the Minister for Foreign Affairs and International Cooperation, Antonio Tajani, for the export and internationalisation of the agri-food sector; Luigi Ferrelli, Director of the ITA Office in Paris, and Nicolas Lameyse, Managing Director of the Food & Beverage division at Comexposium.

Following the ceremony, Fabio Cannavaro thanked the institutions in attendance and emphasised the importance of promoting Made in Italy through the presence of the champions who have shaped the history of football and proudly represented Italy around the world, before offering his best wishes to the representatives of the Italian companies present at the fair for the continuation of their work.