“Champions of Made in Italy”, restarts in Lecce

The international “Made in Italy” promotion project, showcasing our production chains and supported by Serie A, Maeci, and ICE, is back in action. Our first guest: Nikola Krstović

“Champions of Made in Italy” is back. The international promotion project is supported by Serie A, Maeci (Italy’s Ministry of Foreign Affairs) and ICE (Italian Trade Agency). The initiative sheds light on Italian excellence through journeys discovering our country’s main production lines. The beauty of our land and its outstanding production, showcased through football, brings the entire country together. This project aims to share this deep connection with the world, highlighting its creativity, respect for tradition, and passion - all with an outlook toward the future. Following the great success of the first edition last year, our tour of Italy is back underway. 17 cities, 20 teams, 20 production lines and 20 champions who will showcase the excellence of the city where they live and play. Lecce’s Paisiello Theatre hosted the first event of the second edition with two exceptional guests: Nikola Krstović, the Giallorossi forward from Montenegro and Andrea Cristini - ANIE President (National Association of Electrical and Renewable Industries) – who led fans on a journey to discover the Agrivoltaic Sector supply chain.

The video, produced in Serie A’s International Broadcast Centre, and directed by Dario Baldi, has been released around the world by over 65 broadcasters airing Serie A in more than 200 territories. In Italy, it is available from today on the Serie A YouTube channel, as well as on the website and app by clicking here. (Photo Getty Images)