“Campioni del Made in Italy” stops in Florence

Robin Gosens is the guide in the second episode of the international promotional project, Made in Italy, which highlights our production supply chains, promoted by Lega Serie A, Maeci and ICE.

The journey showcasing Italian excellence continues, exploring the country’s main supply chains.

The tour of Italy, which involves 17 cities, 20 teams, 20 production chains and 20 champions speaking about the excellence of the cities that they live and play in, began in Lecce with Nikola Krstović. Now, for the second episode we’re stopping off in Florence: Museo Stibbert, the Orti del Parnaso and the Tepidarium Giacomo Roster provided a brilliant backdrop for the story told by Fiorentina’s German international midfielder, Robin Gosens.

The President of Unione Italiana Vini, Lamberto Frescobald, spoke about the wine production sector alongside Gosens. “Campioni del Made in Italy”, the international promotional project promoted by Lega Serie A, Maeci (Ministry of Foreign Affairs and International Cooperation) and ICE (Agency for overseas promotion and the internationalisation of Italian businesses), aims to showcase the beauty of the territory and the excellence of its industries. Through football, it connects the entire country and presents it abroad with its creative strength, respect for tradition, passion and vision for the future. The video, produced at the International Broadcast Centre of Lega Serie A and directed by Dario Baldi, has been distributed all over the world by broadcasters who show Serie A, in over 200 territories. In Italy, it will be available from 14:00 CET on the Serie A YouTube channel, as well as on the league’s website and app. (Photo Getty Images)