PARTNER DAYS DURING COPPA ITALIA FRECCIAROSSA

On the occasion of the Coppa Italia Frecciarossa Final, held at the Stadio Olimpico in Rome on May the 15th, Lega Serie A’s commercial partners had the opportunity to take part in many exclusive events in a span of two days, together with many Serie A Legends. On the eve of the match between Atalanta and Juventus, the Coppa Italia Frecciarossa Trophy was on display at the Vatican Museums, for the special occasion Lega Serie A organized a private visit of the museums with Serie A’s partners, broadcasters and legends, which ended with a dedicated tour of the Sistine Chapel. In the evening Lega Serie A held the traditional “Charity Gala Dinner” which featured more than 300 guests from which the proceeds were donated to AIRC Foundation for Cancer Research and Unicef. On May the 15th, Lega Serie A’s commercial partners took part in the “Frecciarossa Legends Padel Cup”, an exclusive tournament reserved for Serie A’s Ambassador, at the end of the tournament Francesco Totti and Alessandro Matri emerged victorious. The guests weren’t only spectators, some of them took the field playing alongside various former players. In the afternoon the Intercontinental Ambasciatori Palace Hotel hosted the “Partner Workshop”, a dedicated meeting upon sport business. After the interactive and informative workshop, all those who participated went to the Stadio Olimpico to attend the Coppa Italia Frecciarossa final between Atalanta and Juventus. “We lived two special days together with our commercial partners and it was a unique opportunity to share ideas, projects and future strategies in the wonderful setting of the Eternal City, along with the legends that wrote Serie A’s history” said Michele Ciccarese, Lega Serie A Commercial & Marketing Director.